Manufacturer · Indore, Madhya Pradesh

The Authentic Taste of Indore, Crafted Since Generations

Abhiraaj and Shakti Swaroopna — two distinguished namkeen brands, crafted by one trusted manufacturer. With 25+ varieties of sev, mixtures, dal, boondi, farali specialties, and kettle-cooked chips, we bring exceptional taste and refined quality to every bite. Our products are freshly prepared in an FSSAI-licensed facility, where authentic flavours meet meticulous standards of freshness, consistency, and craftsmanship.

Aloo Bhujia
Ratlami Sev
Madrasi Mixture
Mixture
Aloo Bhujia
Ratlami Sev
Madrasi Mixture
Mixture
2
Trusted Brands
25+
Namkeen Varieties
100%
Vegetarian & Fresh
Namkeen being freshly prepared in our production unit
Who We Are

Fresh, Hygienic & Full of Flavour — Straight from Indore

For years, Abhiraaj Food Products Pvt. Ltd. has been serving the taste of Malwa through our namkeen brands, Abhiraaj & Shakti Swaroopna. Every batch is prepared in our modern manufacturing unit on Nemawar Road, Indore — from roasting and frying on traditional kadhais to automated multi-head packing lines — with quality checked at every step in our dedicated in-house lab.

  • 100% Vegetarian Ingredients
  • Modern Hygienic Packing Lines
  • More About Us
    Our Range

    Popular Namkeen, Loved Across Every Home

    A glimpse of our best-selling favourites — explore the complete range of 25+ varieties crafted under Shakti Swaroopna.

    Ratlami Sev
    Sev

    Ratlami Sev

    The bold, aromatic taste of Ratlam in every crisp strand.

    Know More
    Ujjaini Sev
    Sev

    Ujjaini Sev

    A timeless classic, crafted with the unmistakable taste of Ujjain.

    Know More
    Aloo Bhujia
    Sev

    Aloo Bhujia

    Crispy potato strands with a perfectly balanced Indian spice blend.

    Know More
    Mixture
    Mixture

    Mixture

    A rich medley of crunch, flavour, and traditional Indian indulgence.

    Know More
    Madrasi Mixture
    Mixture

    Madrasi Mixture

    A vibrant South Indian medley of crunch, spice, and irresistible flavour.

    Know More
    Hing Mixture
    Mixture

    Hing Mixture

    Aromatic hing. Rich masala. A medley of irresistible crunch.

    Know More
    Khatta Meetha
    Mixture

    Khatta Meetha

    A delightful balance of sweet, tangy, spicy, and crisp.

    Know More
    Punjabi Tadka
    Mixture

    Punjabi Tadka

    Bold Punjabi flavour. A burst of masala in every crunch.

    Know More
    Shing Dana Masala
    Dal & Boondi

    Shing Dana Masala

    Crunchy peanuts. Bold masala. An irresistible Indian classic.

    Know More
    Chana Dal
    Dal & Boondi

    Chana Dal

    Crisp, golden, and perfectly seasoned.

    Know More
    Our Brands

    One Manufacturer, Two Namkeen Brands You Trust

    Both brands are crafted in the same quality-controlled facility, sharing our complete range of namkeen, mixtures and snacks.

    Abhiraaj

    Namkeen — The Taste of Indore

    View Products
    Shakti Swaroopna

    Namkeen — Swaad Aisa... Dil Kahe Khate Rahe...

    View Products

    Looking to Stock Abhiraaj or Shakti Swaroopna Namkeen?

    Reach out for bulk orders, distributorship enquiries or general questions — our team would love to hear from you.