The Story Behind Every Crunch
Abhiraaj Food Products Pvt. Ltd. — proudly manufacturing Abhiraaj and Shakti Swaroopna Namkeen from our modern facility in Indore, Madhya Pradesh.
Rooted in Indore, Loved Across India
Nestled on Nemawar Road in Indore — the undisputed food capital of Madhya Pradesh — Abhiraaj Food Products Pvt. Ltd. was built on a simple promise: bring the authentic, bold flavours of Malwa to every home, without compromising on quality or hygiene.
What began with our flagship Ratlami Sev has today grown into a complete namkeen range of 25+ varieties — sev, mixtures, dal & boondi, farali (fasting) specials, and kettle-cooked potato chips — sold under two brands our customers trust: Abhiraaj and Shakti Swaroopna.
Our in-house lab, automated chips liner, and multi-head packing lines work together with time-tested recipes to make sure every pack that leaves our facility carries the same freshness and consistency, batch after batch.
Our Core Values
Quality First
Every raw ingredient and finished batch is checked in our in-house lab before it reaches the packing line.
Hygiene & Safety
Our facility follows strict hygiene protocols across roasting, frying and multi-head automated packing.
Authentic Taste
Recipes rooted in Malwa & Indori tradition, perfected over generations of snack-making.
Trust & Consistency
From the first pack to the millionth, we deliver the same taste our customers know and love.
From Kadhai to Pack — See How We Make It
Our Manufacturing Facility
Fresh Frying Production Line
Chips Liner Unit
Automated Packing Machines
Corporate Office
In-house Quality Testing Lab
Have a Question? We'd Love to Hear From You
Reach out for bulk orders, distributorship enquiries or anything else about Abhiraaj and Shakti Swaroopna Namkeen.
Talk to Our Team